First of all, you have to set up a Google Ads campaign. The next thing you should do is choose the most relevant keywords for your business. There are helpful free keyword research tools like the Google Keyword Planner. In addition, you should think carefully about words and phrases that your potential customers will use when they start searching for your products and/or services.

The main purpose of Google Ads is to match your keywords with the ads and landing pages that you create. Then, your ad may show up while somebody is searching for your targeted words and terms. On the Display Network, your ads can appear based on your targeted audiences or websites that are related to your business.