Introducing: Post Graduate Programme in Digital Marketing

At IIDMT, we take pride in offering an end-to-end Digital Marketing training program to transform you into a professional Digital Marketer. With a comprehensive course curriculum that covers all the skills that brands require from their employees today, this program will upgrade you and ensure an accelerated career enhancement. You will gain a mastery of all the core Digital Marketing modules for organic and paid online marketing. You will also learn the soft skills that are absolutely essential to deal with clients across sectors.

It’s a lifetime opportunity for you to get the training from a person who has 10 years of experience in Digital Marketing and is highly successful.

12 Month

Mode: Online / Offline

Language Hindi & English

365 days

₹ 399999 Only

Join Now

Who is This Training For?

  • Someone who want to become a pro in Digital Marketing.
  • If you want to Generate Leads
  • Anyone who want to make money online in their free time
  • Kids/Students/Professionals who want to learn the most demanding skill of 2021.
  • If you want to learn digital marketing in a proper way
  • If you want to become an entrepreneur
  • If you want to utilize your time/hobby for better

What Can You Do After This?

  • You can make a full time career in Digital Marketing
  • You can start/grow your online business using skills that you learn
  • You can get a job in digital marketing company
  • You can make an extra income online without leaving your home
  • You can provide freelance services
  • You can become a digital coach
  • You will learn the most demanding skills of 2021

Post Graduate Programme in Digital Marketing

Module 1

Introduction of Digital Marketing

  • Scope of Digital Marketing
  • Traditional Media vs Digital Media
  • Digital Marketing Possibilities
Module 2

Website Creation

  • Registering a Domain Name
  • Setting up Web Hosting
  • Downloading and Installing Word Press on your Web Space
  • Adding a pre-existing site template to WordPress
  • Creating and adding your own site template to WordPress
  • When and How to Upgrade WordPress
  • Managing User Roles and Permissions
  • Understanding of Plugins
  • Guide to the most useful WordPress plugins
  • Posts vs Pages
  • Adding Content to Posts & Pages
  • Use of Categories & Tags
  • Uploading Images
  • Basic and Advanced Image Formatting
  • Adding Video & Audio
  • Managing the Media Library
  • Overview of WordPress Multi-User (MU)
Module 3

Search Marketing

  • Google Search Engine Optimization (SEO)
  • Google Search Engine Marketing (SEM)
  • Bing Search Engine Marketing
  • App Store Optimization (ASO)
  • Remarketing
Module 4

Campaign Planning

  • Primary & Secondary Research
  • Brand Analysis & Audit
  • Consumer Behaviour Analysis
  • Defining a Brand Objective
  • Ideation Techniques
Module 5

Content Marketing

  • Popular Content Formats
  • Content Calendar
  • Copywriting
  • Design Essentials
  • Blogging & AdSense
Module 6

Video Marketing

  • Scripting
  • What makes a Video go Viral
  • Facebook, YouTube & Snap chat
  • YouTube (SEO)
Module 7

Social Media Marketing

  • FB, Insta, Twitter, LinkedIn, Pinterest
  • Social Media Marketing (Organic)
  • Social Media Marketing (Paid)
  • Online Reputation Management
  • Social Listening
Module 8

Digital Marketing Types

  • SMS & Email Marketing
  • Mobile Marketing (Notification, SMS, QR Code)
  • Influencer Marketing
  • Ecommerce Management
  • Build your Shopify site & Woo Commerce
  • Affiliate Marketing
  • Podcast Marketing
  • Innovations on Digital Platforms
  • Customer Relationship Manager (CRM)